I have to confess I’m obsessed with Horms™ #4 SUPERthrive 50-in-one. If you’ve ever seen a bottle or ad for this amazing product you’ve never forgotten it. We all see plenty of ads in a given day--“Number 1” “Recommended by four out of five dentists”, etc.--but SUPERthrive beats them all. The ads scream the most amazing claims:
“World’s # 1 Top Plant Supply”
“World Champion”
“Best Stuff or Product in the World.”
I absolutely love these outrageous claims, and I tried the product in the first place because they’ve made such an impression. What is SUPERthrive? It’s a mix of 50 vitamins and hormones you add to your watering can, purportedly decreasing plant stress and increasing survivability of transplants. Any self-respecting academic horticulturist will tell you there is no proof that plants can even metabolize vitamins. My skeptical friend and Timber author Sean Hogan scoffs that SUPERthrive only seems to work because you have to start watering your plants to use it. Nonetheless, most people I know who have tried it swear by it--even as they giggle nervously about the ads. So, do I sound like a hick if I admit I go right for the SUPERthrive bottle when one of my plants looks yellowed or stressed out? I can honestly say I’ve never lost a plant when I’ve used it. You heard me right. I’ve never once used SUPERthrive on a sick plant and didn’t see it recover. Maybe the SUPERthrive ads are the only ones that are really telling the truth. It’s something to think about.
Neal Maillet, publisher
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